What do you do?

If I ask you what you do, will I regret it?  Can you tell me in a concise, direct and clear way?  And by concise I mean 30 seconds.

3 Principles That Lead To An Effective Initial Contact 

1)  Clearly understand how important a 1st impression is to this process.

2)  Create a strong and effective 30 second introduction of you and your product.

3)  You must have an expert knowledge of your product and how it benefits your customers.

When you think about what you do, what service you provide or product you sell, what excites you?  

Make a list of the things that excite your customers about the products and services you offer.  What are the major benefits to your customers? Don't think about this in term of features, but what are the benefits of those features.  How do these products and services improve and change lives?

With The Webb Group, an insurance firm, we provide insurance protection of all types to families and businesses.  If my answer to your question about what I do is that, you will do the gagging move with the finger down your throat.  But, if I say "we work with families and businesses to improve their quality of life by providing security and peace of mind using an intuitive and thoughtful process".  That is less than 30 seconds but brings some curiosity because everyone wants security and peace of mind and would love to do that in a instinctive and thoughtful way.  

You can do this and you must if you really want to improve your initial contact and make it as effective as possible.

Expect to Win!